Peru 🇵🇪

Working in Digital Marketing I’m fascinated by where some of the audience for Look! A Singh! comes. Apart from the usual UK, USA and Canada I was surprised to find that quite a lot of traffic has been coming from the South American country Peru.

Now I’m not entirely sure why as I’m not aware of a notable Sikh population in Peru but I suspect it has something to do with Jus Reigns visit to Peru last December. 

Either way, I’m overjoyed that news of Sikhs is starting to travel to non-typical Desi locations.
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